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  • Mike Diercks

Rich Toward God

Jesus told this parable: “The ground of a certain rich man yielded an abundant harvest. He thought to himself, ‘What shall I do? I have no place to store my crops.’

“Then he said, ‘This is what I’ll do. I will tear down my barns and build bigger ones, and there I will store my surplus grain. And I’ll say to myself, “You have plenty of grain laid up for many years. Take life easy; eat, drink and be merry.”’

“But God said to him, ‘You fool! This very night your life will be demanded from you. Then who will get what you have prepared for yourself?’

“This is how it will be with whoever stores up things for themselves but is not rich toward God.”

Luke 12:16-21

Have you ever consider this parable as it relates to your business? What does Jesus mean that you should be rich toward God? Is giving money to the church enough? Does supporting a missionary in a third world country sufficient? Maybe supporting a non-profit work? Is that being “rich toward God”?

What about those barns? How do they apply to business in the 21st century? Shouldn’t we be good stewards and store up for a “rainy day”? What about a reserve fund to be able to invest in the future of your business? Maybe this just means you shouldn’t be greedy. Maybe it has something to do with the profit margin of my business.

Those might be important applications of the text. Being charitable, being fair, not being greedy, not gouging your customer, etc.

But maybe God is wanting to have you think about the legacy of your business. What is the enduring value, the purpose, the impact of your business? How are you making an imprint in the work of God’s kingdom?

I once read about a business owner who realized that, in a 1,000 years from now, when his business was long gone, the products he sold were no longer in existence, the service he performed long forgotten, that the only remaining thing still in existence, still alive, still active are the souls of the individuals who walked through his business.


Do you see your customers, vendors, employees, stakeholders, and every person you encounter as part of your everlasting legacy?

Is this what Jesus meant by being “rich toward God”?

Something to ponder!

If you are looking for a community of Christian business owners who wrestle with concepts and ideas like this, come out and discover the transforming power of Truth At Work.

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